👋 Hi, I’m Andrew Kauffman

Fractional Marketing Partner

Most growing companies don’t need another vendor or a full-time CMO. They need a senior marketing partner who can set the strategy, build the engine, and share accountability for the results.

With 15+ years leading digital-led growth, I work alongside your team as a true marketing partner — turning scattered tactics and wasted spend into a focused system that generates pipeline.

Let’s Talk Strategy How It Works

15+

Years in digital marketing

300+

Businesses helped to grow

Award-winning

Senior marketer & strategist

8+

Industries served

The Problem

Marketing is what growing businesses need most — and staff for last.

💸A senior marketing hire runs $150K+ a year — and there probably isn’t full-time work for one yet. So the role sits empty while competitors pull ahead.

🏢Agency retainers get you a junior account team and a monthly PDF. The strategy is templated, and the person who pitched you is never the person doing the work.

🧩A patchwork of freelancers can run ads or write posts — but nobody connects it to revenue. Ten tactics, zero engine.

⏰So marketing falls to whoever has a spare hour. Usually that’s you — at 9pm, between everything else the business needs.

How It Works

A senior marketing partner, without the full-time headcount.

I embed with your team — part strategist, part operator, invested in your growth like it’s my own. One accountable partner instead of a patchwork. Every engagement is built on three pillars.

Strategy That Sticks

No 60-page decks that gather dust. I audit what you have, define where the growth is, and build a prioritized roadmap tied directly to revenue — then stay accountable for executing it.

An Engine, Not Ad Hoc Tactics

Paid media, SEO and AI search, content, and analytics working as one system. Clean data flows from your CRM to your channels, so every dollar is optimized toward pipeline — not vanity metrics.

A Partner to Your Team

Have in-house marketers, an agency, or a freelancer or two? I work alongside them so the work actually ships. No marketing team yet? I’ll be it. Either way, you get senior direction when you need it and clear reporting on what’s working.

Services

Every channel that moves the needle. One accountable partner.

Strategy is only as good as its execution. I cover the full digital stack — as the hands doing the work, or a partner guiding yours.

Full-Funnel Strategy

Marketing audits, go-to-market planning, budget allocation, and a prioritized roadmap tied to revenue. The plan that makes every other channel work harder.

Search Engine Optimization

Technical SEO, on-page optimization, and content strategy that builds visibility where your buyers search — including the AI engines increasingly answering for Google.

Paid Media

Paid search and paid social campaigns engineered for pipeline, not vanity metrics. Clean tracking, sharp targeting, and creative that converts.

Website Development & Optimization

Fast, mobile-friendly websites built to convert — and continuous optimization of the ones you have, from landing pages to full rebuilds.

Engagements

Flexible ways to work together.

Three common starting points — not rigid packages. Every engagement is shaped around your team, your channels, and your goals, and most grow from there.

Growth Sprint

Fixed scope · defined timeline

A focused project with clear deliverables and a clear timeline — the most common way clients start. Recent sprints: an SEO audit with on-page optimization and a launch strategy for a new offering.

Popular sprintsSEO Audit + OptimizationLaunch StrategyPaid Media LaunchWebsite Build or RebuildAnalytics & Tracking SetupGo-to-Market Plan

Advisory Retainer

Ongoing · monthly rhythm

A senior sounding board for founders and marketing teams. Monthly strategy sessions, campaign and budget reviews, and on-call guidance when decisions can’t wait.

IncludesStrategy SessionsAI & Search Engine GuidancePaid Media ManagementWebsite & CRO GuidanceCampaign & Budget ManagementPerformance ReportingOn-Call Guidance

Fractional CMO

Ongoing · a few days per week

Ongoing marketing leadership on a part-time basis. I own your strategy, budget, team, and results — for a fraction of a full-time executive hire.

Everything in the Advisory Retainer, plusFull Strategy OwnershipTeam & Agency LeadershipHiring SupportExecutive Reporting

Something Else

Custom · shaped to fit

Don’t see your situation? Some of my longest-running client relationships don’t fit any of these — ongoing website management, a single channel, a few hours a month. Tell me what you need and we’ll shape something that fits.

Track Record

Real engagements. Real numbers.

A sample of recent work, anonymized out of respect for client confidentiality. Happy to share detail — and references — on a call.

$19.4M

Revenue to date as fractional partner marketer for a geospatial intelligence firm.

N. · Geospatial · 2025–2026

$2.45M+

ROI to date leading demand generation — SEO, high-intent SEM, and 1:1 ABM — for a Vista Equity Partners startup.

Y.D. · Venture Capital · 2023–Present

350%

ROI and 2× qualified pipeline via SEM campaign strategy for a compliance SaaS platform.

S.G. · Compliance · 2022–2025

$1.35M

ARR won with ABM — netting 25% revenue growth three quarters running.

S.W. · SaaS · 2022–2023

5× ROAS

Owning $2.5M in media across Google, Meta, and 6sense for a national insurance brand.

C.S. · Insurance · 2022–2023

$750K+

New business generated for a national law firm through SEO and content strategy over five years.

N.K. · Legal · 2019–2024

$150K

Television campaign as fractional Director of Marketing — leading market expansion and brand repositioning for an HVAC installer.

S.C. · HVAC · 2025–2026

Transparent Pricing

You shouldn't need three discovery calls to see a number.

Consulting pricing is usually a black box. Mine isn’t — the number is right here, so you can decide if it fits your budget before we ever talk.

Retainers start at $750/month and scale with scope — the number of channels, the pace you want to move, and the depth of hands-on execution.

$750 – $2,500

per month · month-to-month, no long-term contract

Senior fractional marketing partnership, embedded in your rhythm
Prioritized growth roadmap tied to revenue
Monthly strategy sessions plus on-call guidance
Hands-on execution or clear specs for your team — your call
Clear reporting on what’s working and what’s not

Larger fixed-scope projects (audits, analytics rebuilds, channel launches) are quoted separately.

About

A marketing partner, grounded in doing the work.

I’m an award-winning senior marketer with 15+ years driving digital-led growth — before everything was “AI-powered.” I’ve led marketing from the inside and from the agency side, which means I know what great looks like and what it takes to get there.

Today I partner with founders, agencies, and in-house teams across performance media, search, and strategy. My best client relationships have run for years — the engagement flexes as your business grows, and I’m still there when the next challenge shows up.

Insights