Google’s PMax Reporting Change: That Impression Spike Isn’t a Win
As of June 15, Performance Max product reports pull data from all networks — not just Search and Shopping. Expect a one-time metrics jump that looks like growth but isn’t. Here’s how to handle it before your clients ask.
Google’s Smart Bidding Update: Your Target CPA Is About to Become a Contract
Google’s August 17 Smart Bidding change will pull budget-limited tCPA and tROAS campaigns toward the targets you set — not the performance you’ve enjoyed. Here’s what to fix before the deadline, and why the backlash is only half right.
What Does a Fractional Marketing Partner Actually Do?
Not a consultant, not an agency, not a full-time hire. Where fractional fits, what it costs, and how to know if you’re ready for one.