Case Study: Maxing Out a $10K/Month Google Ad Grant After Nearly Losing It
A national health-focused nonprofit was one bad month from losing its Google Ad Grant. Eight months later it was spending every dollar of the $10K/month grant, two months running, at double the required CTR.
Case Study: How Paid Social Fueled an 85% Surge in Google LSA Calls
Local Services Ads meet homeowners at the moment they search. Leveraging top-funnel paid social prospecting to create more of those moments nearly doubled monthly charged calls, and the lift held through the year.
Case Study: How a Private School Network Cut Cost Per Lead From $47 to $14
Cost per lead was climbing right along with spend every enrollment season. Fixing the funnel and the auction at the same time brought it from $47 to $14, and it stayed there.
Case Study: 23% Less Ad Spend, 205 Qualified Leads, 10 Closed-Won Deals in 90 Days
The previous program spent the budget and reported the clicks. Ninety days later the account was spending 23% less and reporting qualified leads, booked visits, and closed-won deals instead.
How to Target Competitor Audiences on LinkedIn the Right Way
Half the competitor-targeting advice for LinkedIn relies on exporting other people’s engagement data, which the User Agreement prohibits. Here are seven native Campaign Manager audiences that reach a competitor’s buyers legitimately, and how to convert them.
Performance Max Just Gave You Channel Controls. Here Is How Not to Wreck Your Campaign With Them.
Google is alpha-testing per-channel priority sliders in Performance Max. It is the control everyone asked for, and the report you will use to set it is the trap.
What’s a Good CTR for TikTok Ads? Wrong Question. Here’s the Right One.
The 2026 data puts the median TikTok CTR at 0.61%. Why the benchmarks you see online contradict each other, and why CTR is a creative signal, not a scorecard.
Case Study: Restructure First, Then Scale — 30% More Revenue on Almost the Same Budget
A retailer with a large catalog needed meaningful revenue growth without meaningful new spend. A Shopping restructure, full-catalog coverage and new-customer bidding delivered 31% more revenue on 6% more spend.
How I Handle Google Ads Keyword Research in 2026
Close variants, broad match and AI Max mean your keyword list no longer decides who sees your ad. The seven-step keyword research process I run for clients in 2026.
Case Study: New Agency, No Dip — 33% More Paid Search Revenue on 2% Less Spend
An ecommerce brand switched agencies heading into peak season. A phased transition, one clean conversion signal and tested bid strategies delivered 33% more paid search revenue on 2% less spend, with ROAS up every month.